Azhar Al Arabia
A play, scan, and win event system for Azhar Al Arabia's Saudi National Day activation.
About the
project
Azhar Al Arabia ran a one-day, game-based activation for Saudi National Day 96 and needed a digital system to run it.
Azhar Al Arabia used this event app for its Saudi National Day 96 activation. Visitors register for free, complete game stations at the venue, scan a QR code at each one, and become eligible for vouchers worth up to 100 riyals. The one-day event ran under the message: play, scan, and win.
The
Challenge
The brand wanted a gamified event with verified participation and prizes, delivered in time for a fixed national date.
Our
solution
We deployed our QR event platform, the same one used for the Alqarat campaign, under Azhar Al Arabia's brand. Visitors register free, check in at each game station with a QR code, and win vouchers once they complete the circuit.
Key features
- Free participant registration and login
- QR-code check-in at each game station
- Station progress tracking
- Prize vouchers up to 100 SAR
- Arabic, mobile-first interface
The
Result
A second brand ran the same event format under its own name, without a separate build.